The Very Important Pad are bringing to market a brand new impact absorbing saddle pad. They already had a logo and colour scheme in place that had been used on packaging and the website. The pad is to be launched at a trade show and they wanted to showcase the brand with some publicity materials including a flyer, posters and roller banners.
We took the blue from the website and used some dynamic angles to contrast with the round shape of the logo and the rounded bobbles of the pad. We then incorporated pictures of the pad being used by people and close ups of the product. This allowed us to create an eye catching display that we believe emphasises the cutting edge technology of the pad while still being approachable.