Clare has been running a successful custom stamp making business for many years; selling through her own website, Not on the Highstreet and Etsy. She has recently expanded the business into custom wax seals and wanted a new logo to distinguish this side of the business.
We researched the history of wax seals and found that they were most commonly used for endorsing legal documents. The section mark, §, is used to denote sections in legal documents and also calls back to the double S in the name Serious Stamp. We built the new logo around a custom version of this mark, adding a border and style lines to give it character.
Clare is using the wax seal in her packaging and is now adapting the branding of her whole business to incorporate this new mark.