Mother of Purl Rebrand

Mother of Purl is a local, independent, yarn dyeing business. The original branding was very twee with a cartoon ball of yarn and a curvy, script style font.

We were approached to provide high resolution versions of this logo for the owner to add to packaging but it was clear that she was unhappy with the fact that the brand did not reflect her personally.

We developed a new brand identity to better reflect the vibrant nature of her personality and product.