Dr Laura Garner, has been a practising dentist for over 15 years and has been providing facial aesthetic services in her dental surgery for 6 years. To expand the business she decided to provide facial aesthetics services outside the surgery, in local physiotherapy clinics and other venues, and needed a new brand to cover these services.
We decided on the name Highcroft Aesthetics because it is the name of Dr Garner’s house and we felt it was distinctive and had an air of sophistication. The brand identity we developed uses crisp, modern, fonts to accentuate the efficiency and reliability of the service she provides but counteracts the clinical nature with a bold, hot pink and soft blue, to bring a bit of glamour to the brand.
We have designed a suite of stationery for the business, including business cards, price lists, gift certificates and flyers, and also drew some facial diagrams that can be used for information and to record treatment when seeing clients. To complete the identity we carried the branding across her website and social media pages.