Christine Downie was a previously an owner of a brick and mortar craft shop in Northumberland. She closed the shop a few years ago due to ill health and wants to launch a new business selling high-end craft kits online with accompanying video tutorials.
The client questionnaire made it clear that Christine’s new brand would be one of luxurious indulgence with an ethos of ethical, sustainable sourcing. We created an identity using warm, grounded, colours, classical typography and custom illustrative patterns to differentiate the different crafts the kits are tailored towards.
After defining the brand identity we created some social media graphics and a header for an Etsy shop to get Christine up and trading. We are now working on some packaging designs and a full suite of stationery.